Social Media Optimization: What, Why and How?

Every business needs social media platforms to grow, and hence they all need to optimise their profiles. Many entrepreneurs create profiles on different social media sites and keep feeding users with various posts. However, studies have revealed that many of them do not become aware of the difference between social media marketing and social media optimisation (SMO).

They use both the terms interchangeably. While social media marketing means creating posts to promote your products and services and engage your audience, SMO is finding out what content performs well to help achieve your goals and repeating that process. In plain words, SMO is more than setting profiles on different social media platforms. It can help strengthen your brand, generate more leads, improve visibility, and connect with your target audience.

Why SMO is essential

So that you tap into the power of social media marketing, you will have to make SMO strategy. It can help build a strong relationship with your audience. Here are some other benefits you can get from it.

• Web presence goes stronger

If you want your users to trust your brand, you will have to maintain online identity. Establishing yourself as an authority in the eyes of your target audience can build credibility, and this all is possible with the help of SMO. 

• Generate better leads

When you are feeding your audience with the right content in the right amount on the right platform, you will likely have higher leads. Communicating the right message to your audience and offer than with the same thing that they are looking for at that particular moment will lead to an increased sale. You can take your lead generation campaign to the next level with the help of SMO. 

Here are the best tips for making the most of SMO:

• Do keyword research

The ultimate goal of feeding different posts every day is to drive traffic to your websites. Therefore, when you create content, you need to make sure that you use relevant keywords and key phrases that your users are using to find you. 

Share content around topics that fascinate your target audience. Learn how to use hashtags and phrases to use in your social media posts to have been found by your target audience when they use search terms. 

For instance, if you are a financial company and offering short-term loans, credit card deals, and mortgages, you must know what keywords people use to search your product. Different people use different keywords to find out the same product. 

Make sure that you target all of them to be easily found by your users. If it is not possible to use them in a single content, you should use them in hashtags. For instance, you have created a post on long-term loans as follows:

Get a 2% rebate on interest on long-term loans – offer valid for bad credit people – Apply for effective long term loans before 30.8

You can use hashtags as follows:

#longtermloans, #directlenders, #loans, #loansforlongterm, #loandirectlenders

• Choose the right platform

Before you starting flooding the platforms with your posts, you need to ensure that where your target audience is hanging out. You might be feeding posts on Facebook, and your prospects will likely be present on LinkedIn. 

SMO does not indicate that you need to optimise your content on all social networking sites but to choose the platform where your target audience is present. 

• Create visual content

Text is essential, but visual content is more appealing than text. Visual content is generally accessible in Pinterest and Instagram, but you can incorporate it into your promotional strategy for Facebook and LinkedIn. 

You can use banners, images, and infographics. According to studies, visual content is more likely to get clicks and shares. 

• Educate your users

The best way to optimise your content is to provide your users with what they need and want. Content should not focus on the promotion of your products, because if you do so, you will not be able to build trust. Instead, you should share informative and entertaining content. 

If you provide your users with content that is informative, they will be more willing to read your posts. They will better understand your brand, your products and services, and why they should buy from you. 

Social media optimisation is more natural said than done. Just posting content that your audience wants on the right platform is not enough. You will have to like and comment posts. It will help you to connect with others and improve your visibility. 

However, make sure that you like a post that deserves it, not for the sake of it. Add social proof so that people could trust your words. One of the benefits of doing so is your credibility will increase. 

If you have no idea how to start it, try to hire an expert who will help to design a strategy.

Description: Social media optimisation is a must for the growth of your business. This blog discusses how you can do it.