What is Guest Blogging | Guest Posting & Why it’s Important for Your Business

As any smart inbound marketer knows, blogging is a vital tool for attracting the right visitors to your website. However, you might ’ve commenced recreating with the idea of guest blogging, too, If you ’ve been blogging for any spread of time.

And if you ’ve been hesitating with that idea, we ’re here to let you know You absolutely should.

What’s Guest Blogging?

Guest blogging, also called “ guest posting, ” is the act of writing content for another company’s website. Generally, guest bloggers write for corresponding blogs within their industry in order to

• Attract traffic back to their website
• Boost their domain authority using external links to high- authority domains
• Increase their brand credibility and attention, and
• Build connections with peers in their industry.

Almost always, guest blogging offers collective benefits for both the guest blogger and the website hosting the guest content. In other words, guest blogging is a two- way pass — so when you decide to hop on the guest blogging drive, you should consider featuring posts by guest bloggers on your own website, too.

Why Is Guest Blogging Important For Your Business?

Guest blogging offers a number of benefits for any business.

By sharing your experience on other companies ’ websites, you can establish yourself as an authority figure within your market, build relationships with other advisement leaders in your field and expose your brand to an entirely new audience.

Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience. We ’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personalized network.

Some blogs, source the maturity of their content from other leaders in their assiduity. Indeed if you don’t have the resources to stick to a robust blogging meter, guest bloggers can help you offer new content to your readers without important fresh time and effort demanded by your company.

How Do I Get Started With Guest Blogging?

Before you get started with guest blogging, make sure you ’re clear about what you ’re looking to get out of the guest blogging experience. Look for industry blogs by non-competitor companies where you can deliver real perceptivity to readers.

Guest blogging for your partners is a great place to start. At New Breed, we write guest blogs primarily for our mates as part of our co-marketing strategy. We also tend to use guest blogging as a way to develop connections with companies we hope to partner with in the future.

Anyhow, research is essential for successful guest blogging.

It’s no secret that there’s a lot of spam surfacing the web. It’s your job to make sure you ’re not posting to these types of blogs — or publishing any spammy content on your own blog.

Focus on finding authors within your niche, within your market and from a reputed business or background. You should also agree with what they ’re saying in their post and assure that the communication aligns with your personas ’interests. However, personas or brand voice, guest blogging can have a speedy and negative impact on your company, If the content doesn’t align with your business.

Then are a many things to look for before offering to guest blog or vice-versa

• Does this blog or blogger have a slew of followers who are actively posting comments, sharing blogs with their networks and else engaging with content?

• Do they’ve a Facebook or Twitter regard where they share their own blog posts regularly?

• Do they’ve high domain authority that would amplify my own SEO ranking?

• Is their industry and know-how correlative to my own?

Pro tip: When searching for blogs to publish on, search for a relevant industry keyword “ guest post, ” “ write for us ” or individual correspondent. For instance, if you wanted to write about inbound marketing, you could Google

• Inbound marketing guest post
• Inbound marketing guest post guidelines
• Inbound marketing seeking guest posts
• Inbound marketing write for us
• Inbound marketing guest post submissions

… and so on. This will help you find relevant industry blogs who are interested in the content you ’re writing about and presently accepting cessions from guest bloggers.

Download An Introduction to Business Blogging to learn how to make a successful content strategy for your blog.

How Does Guest Blogging Impact SEO?

The short answer is As long as you ’re careful and considerate about creating high- value guest blogs for legit websites, guest blogging can be a great tool for building your domain authority and moving up in SEO rankings.

It’s accessible, however, why multiple have questioned whether or not guest blogging will hurt their business. With the threat of “ spam bloggers ” who try to buy blog owners into letting them post low- quality content for their own link- building and SEO benefit, many marketers have decided to conclude against it entirely.

sometime, developing an SEO- boosting guest blogging strategy comes down to providing genuine, helpful and applicable content to educate readers — not low- quality content used as a very receptacle for links to your website.

So as long as your content is of high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, also the content on your blog must be relevant and engaging. When existents comment, share, like or link to your blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar content.

But Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you further over in the ranking, it likely wo n’t generate any new, high-fit business, and it surely won’t establish you as an authority in your field.

What Does High- Quality Guest Blogging Look Like?

The key to writing a high- quality guest blog is to suppose of it as a value- add for your audience — not as an advertisement!

As with any type of inbound content, your guest blogs should be intended to educate your reader, not promote your own product or service. However, also of course there’s no harm in featuring it in your blog, If the content is relevant to your product or service. But there’s a big difference between selling yourself and offering helpful, actionable information to your readers.
rather, write guest blogs with the purpose of establishing yourself as an authority figure in your field, introducing your name to a new audience and structure genuine connections with other bloggers or businesses.

Then are a many other quick tips to help you enhance your guest blogging strategy

• Write a clear, concise author bio. Although some companies allow you to include links back to your website within the main body of your blog, many prohibit it or change the links over time. Your memoir, also, is likely the only place in your guest post that will include a endless link back to your website.

• Try to include at least one relevant internal link back to one of the company’s previous blog posts within your guest post. They ’ll appreciate the exploration you ’ve done and this small act helps increase their own authority and business.

• Conclude each post with a call- to- action that asks readers to leave comments. Flash back, the further people to note on and share your blog, the further popular your post will come in a SEO search.

• Promote your guest blog post on your own social media networks. This is a nice gesture that will also induce further business back to your guest blogger and their business. By now, it should be alternate nature for you to share your content — and it’s a good way to say “ thank you ” for publishing your guest post. The team behind classic gaming point Solitaire takes their guest post creation to one further position. When they post high quality solitaire or game related content on other spots, they also laboriously request and drive links to those papers.
  It’s great for their publishing partner, and it improves the strength of their backlinks.

• Use Google Analytics to track how important business your guest post is generating. This will give you a broader idea of what readers want to hear about and see what’s working for your business.

Following these tips will help you avoid writing or accepting spammy content and, in turn, reap the true benefits of guest blogging. To increase your SEO rankings, boost the credibility of your brand and reach new audiences in your industry, follow our recommended way and only associate your business blog and posts with well- respected marketers.

And as always, keep developing content that is remarkable and consistent!